Only loyal and returning customers bring profit to e-shops
Customer Lifetime Value (CLV) is a concept that expresses the value of a customer for an e-shop throughout its entire life cycle, i.e. from the first visit to the e-shop until the end of the cooperation. Basically, it’s about how much a customer spends over the course of their lifetime as an e-commerce customer. CLV is calculated as the sum of total customer purchases and sales profits, less customer acquisition costs and customer retention costs. This indicator can vary according to various factors such as …
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